THC Vape market entry playbook workbook

Getting the documents right

A THC vape programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

Advertising rules are stricter than product rules in most markets. Claims about cessation, health or comparative performance should stay off packaging and off your product pages unless your legal team has signed them off.

If you sell into a market that requires child-resistant packaging, say so at quotation stage. Retrofitting a CR closure onto a finished bottle design usually means a new mould and a four week delay.

Reading a quotation properly

A landed cost sheet for THC vape has five lines: unit price, packaging, freight, duty and the cost of defects. Quoting only the first line is how buyers end up surprised at the fourth.

The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.

What a sensible opening order looks like

Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.

We keep a short list of approved configurations for THC vape products. Anything outside that list is possible, but it becomes a custom run with a custom lead time, and we quote it as such rather than pretending everything is standard.

• Mixed SKU cartons to spread first-order risk
• Private label files archived for future rebrands
• Reference sample retained from every batch
• Seven-day defect reporting with replace-or-credit
• Consolidated or split shipping, quoted both ways
• Cartons drop-tested and pallet-counted for clean freight

Batch consistency and why it matters

Cosmetic grading is written down, not argued about. Minor scuffs inside the tolerance band are accepted; anything that would make a customer put the unit back on the shelf is rejected. Your staff should never have to explain a finish defect to a paying customer.

Leak complaints almost always trace back to one of three things: an over-torqued centre post, a seal that sat in a hot container, or a fill volume pushed past the design limit. We cap fill volume slightly below maximum for exactly that reason.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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